Privacy Policy

Last revised: August 4, 2020

Introduction

The purpose of this Privacy Policy is to describe how SparkMD, Inc. (“Blueberry Pediatrics”) collects, uses, and shares information about you through our website located at www.blueberrypediatrics.com (the “Site”).

Blueberry Pediatrics respects your privacy and is committed to protecting it as outlined in this Privacy Policy. If you do not agree with our policies and practices, you may not use our services. By accessing or using our services, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of our services after we make changes is deemed to be acceptance of those changes. Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us or as described at the end of this Policy.

While this Privacy Policy describes how we collect, use, and disclose your information, it does not address any PHI submitted by you in relation to services by Blueberry Pediatrics, which is covered by the Notice of Privacy Practices in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

Our Privacy Policy explains:

• Information That We Collect

• How We Use and Share Your Information

• Access to Your Information and Choices

• Security of Your Information

• California Privacy Rights

• Consent to Processing of Personal Data in United States

• Changes to Our Privacy Policy

• Questions and How to Contact Us

Scope; Third-Party Sites

This Privacy Policy applies only to information we collect at and through the Site. Our Site also contains links to third-party sites that are not owned or controlled by Blueberry Pediatrics. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Terms of Use

Please note that your use of our Site, and your information, is also subject to our Terms of Use.

Information That We Collect

Information You Provide to Us

Through your use of our Site, we may collect information that identifies, relates to, describes, references, or could reasonably be linked—directly or indirectly—with a visitor.
We collect information you provide to us, for example when you create or modify your account, register to use our Site, purchase products or services from us, request information, contact support, or otherwise communicate with us.

This may include:

• Name

• Address

• Email address

• Telephone number

• Payment information (credit or debit card details for payment only)

• Date of birth

• Username and password

Blueberry Pediatrics does not practice medicine or provide medical care. If you sign up for our service, you may be asked to submit certain confidential information during signup, such as demographic and health-related information (e.g., lifestyle, medical history, allergies, conditions, etc.). You may also send confidential messages and communicate with a doctor regarding diagnosis and treatment. Blueberry Pediatrics will keep these messages private and confidential.

When you request a visit, you will provide health-related information (“Protected Health Information” or “PHI”) that a physician needs to properly provide care. We will not use PHI for any purpose other than as permitted by law or authorized by you in writing. You may revoke such authorization at any time in writing, except to the extent we have already acted on it.

Your use of the Site may also include collection of information from your mobile device (e.g., location data, multimedia access). You can decline collection of geolocation data or deny access to photos/videos via device settings, though this may limit functionality.

Information We Collect Automatically

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to collect certain information about your use of the Site. Google Analytics uses cookies to help analyze website activity. For more on how Google uses data, visit Google’s Privacy & Terms.

We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity.
You can learn more and opt out through the Digital Advertising Alliance and Network Advertising Initiative.

Cookies and Similar Technologies

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. Cookies store unique identifiers, user preferences, and other data.

You can reset your browser to refuse all cookies or to alert you when a cookie is being sent. However, some Site features may not function properly without them.

When you visit our website, cookies and similar technologies may be used by our data partners or vendors to associate your activities with personal information they or others have about you. We may then send communications or marketing to associated email or home addresses. You may opt out at https://app.retention.com/optout.

No Information from Individuals Under 18

We comply with the Children’s Online Privacy Protection Act (COPPA). If you are under 18, please do not register or provide any personal information to us. A parent or guardian must register and pay for the visit for any minor.

Special Notice:
If you elect to make your profile (or that of a minor or family member) viewable by healthcare professionals, all information in that profile may be visible to them. You should not enter information you wish to remain confidential. Providers may contact you only through the contact information you provide.

How We Use and Share Your Information

How We Use Your Information

We collect and use information to:

• Provide products and services you order

• Register and manage your online account

• Process payments

• Respond to inquiries or requests

• Send service-related or promotional communications

• Enforce Terms of Use or legal rights

• Support Business Intelligence (excluding PHI)

• Administer surveys, promotions, or contests

• Provide interest-based advertising

• Other uses disclosed at the time of collection or with your consent

Sharing with Third Parties

Healthcare Providers.
We share your personal information with healthcare affiliates, doctors, and relevant staff in connection with your diagnosis and treatment.

Vendors and Service Providers.
We may share information with vendors who help us operate our Site, process payments, or deliver services. These parties are contractually limited to using your information only to provide their services.

Corporate Affiliates.
We may share data with affiliates subject to this policy and applicable law.

Advertising.
We may use cookies and browsing activity to deliver relevant interest-based ads. For more information or to opt out, visit the Digital Advertising Alliance or Network Advertising Initiative.

Social Media.
If you use third-party logins (e.g., Facebook, Google, Twitter) or share via social media, those platforms may collect data in accordance with their own policies.

Public Posts.
Information shared publicly (e.g., in comments or community areas) may be read or collected by others. Use caution when posting.

Your Consent.
We may share information with others when you have given explicit consent.

Legal Obligations.
We may share information as necessary to comply with laws, subpoenas, enforce our Terms of Use, prevent fraud, or protect our users and the public.

Business Transfers.
If Blueberry Pediatrics undergoes a merger, acquisition, or bankruptcy, your information may be transferred to the new entity, subject to this Privacy Policy unless you consent otherwise.

Access to Your Information and Choices

You can access or update certain account information by signing into your account.
If you have questions or wish to correct or delete personal information, Contact Us or call (754) 702-7256.

Security of Your Information

We use industry-standard physical, technical, and administrative safeguards to protect your information. However, the Internet is not 100% secure, and we cannot guarantee the security of data transmitted to us.
Do not send confidential information via unencrypted email or forms.

California Privacy Rights (CCPA)

California residents have specific rights regarding their personal information under the California Consumer Privacy Act (CCPA).

Right to Access

You have the right to request that Blueberry Pediatrics disclose:

• Categories of personal information collected

• Sources of that information

• Purposes for collection

• Categories of third parties shared with

• Specific pieces of information collected

Right to Deletion

You have the right to request deletion of your personal information unless retention is required for:

• Completing transactions or providing services

• Detecting fraud or security incidents

• Debugging functionality

• Exercising free speech or complying with law

• Scientific or historical research

• Internal uses consistent with your expectations

• Legal compliance

Exercising Your Rights

Submit a written request via the contact info below.
Only you or an authorized representative may make a request related to your data.
We will verify your identity and respond within 45 days (or up to 90 days with notice).

Shine the Light Law

California residents may also request once per year information about how we shared personal data for direct marketing in the previous year.
Email info@blueberrypediatrics.com with “Request for California Privacy Information” in the subject line.

Consent to Processing of Personal Data in the United States

This Site is intended for U.S. residents.
If you reside outside the U.S. (e.g., the EEA), your information may be transferred and stored in the U.S., where data protection laws may differ.
By using the Site, you consent to such transfers and acknowledge that your data may be processed in accordance with this Privacy Policy.

Changes to Our Privacy Policy

We may update this Privacy Policy periodically.
We will not reduce your rights without your consent. Updates will be posted here, and significant changes may be communicated by email or prominent notice.
You may request a printed copy of this notice at any time.

Questions and How to Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, contact us by email, phone, or mail:

SparkMD, Inc.
2672 Bayshore Parkway Suite 608
Mountain View, CA 94043

Telephone: (754) 702-7256
Email: info@blueberrypediatrics.com

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